I concepted, designed, and specced the Xbox Year in Review experience for 2018.

My team and I were tasked with concepting, designing, and building the 2018 Xbox Year in Review experience taking user data and delivering a delightful experience to celebrate our users.  We concepted and built a microsite that takes a users Xbox gaming stats and creates a personalized snow-globe based on each user’s data.

I built storyboards, wireframes, prototypes, functional specs, and designed the logic for the experience. I provided directional visual & motion design guidance. I spec’d out the logic, and mapped data to wireframes. I created annotated wireframes, functional specs, logic specs, and accessibility specs.

American Advertising Awards:

  • GOLD for Data Driven Media

  • GOLD for Tools & Utilities

  • GOLD for Direct Mail 3-D/Mixed Campaign

  • SILVER for Online/Interactive Campaign

Deliverables:

visual concepts
storyboards
wireframes
prototypes
func specs
data map
logic specs
accessibility specs
presentation decks