I designed the information architecture, product marketing pages, feature pages, and provided future direction for integrating new marketing content into the site.
I updated their site’s information architecture and content relationships creating new site maps and user flows. I worked with stakeholders to define content needs, blocked & wireframed the marketing and feature pages and provided directional guidance to the visual designers and copywriters. We worked with the clients to maintain the site as new features and services were added to the service.
Deliverables:
competetive audits
sitemap
user flows
content stacking
content blocking
wireframes
interaction design
accessibility specs