For 3 years, I designed, maintained, and updated the user experience across the Xbox marketing site.
I designed the site navigation, homepage, category pages, product marketing pages, product listing pages, as well as integrated new features, new pages, new products, and new services. I also designed cutting edge personalization, new future visions, and brought the site into alignment with accessibility standards. I provided UX direction to improve commerce, to integrate social, to add news & services, and worked to migrate pages to a new CMS platform.
American Advertising Awards: SILVER for Consumer website
Deliverables:
competetive audits
best practices analysis
heuristic evaluations
usability studies
storyboards
experience map
user flows
user journeys
task diagrams
navigation frameworks
wireframes
prototypes
func specs
accessibility specs
pattern libraries
presentation decks