Bijan hashemi
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Bijan Hashemi

UX Creative Director | Seattle, WA

I’m a UX Creative Director with 10+ years of experience specializing in UX design for web marketing. I work across the full spectrum of UX with a deep specialization in design systems and information architecture. I’ve designed some of the biggest sites on the web including Xbox, Minecraft, Zillow, and Oracle.

Contact me: bijan.hashemi.ux@gmail.com

See me on LinkedIn

Download my resume (PDF)

What I bring to the team

 

Design leadership

As a design lead, I focus on building a creative and supportive environment where my team can grow their skill sets and thrive. I empower my team to take ownership of their projects and support them from concept through delivery. By promoting open communication, encouraging innovation, and recognizing individual contributions, I ensure that our design vision is aligned with both user needs and business goals. My leadership style is focused on developing talent, inspiring creativity, and delivering exceptional work.

Great critical thinking skills

I love organizing information and working with stakeholders to define the shape of a problem. Problem solving & breaking down complex topics is the best part of my job and I excel as an information architect. I strive to be unbiased and use the best available data when making decisions.

Full spectrum UX

From discovery to delivery, I’ve worked in every area of UX and I regularly evaluate my skill sets and look for growth opportunities. I’m a big proponent of lifelong learning and look for openings to test new deliverables and new processes in my work.

Passionate about tech

I’ve worked in tech for over a decade, and always stay up-to-date with the latest news and industry trends. From AI, to VR, to digital assistants, to devices and hardware - if it’s tech I’m following it.

Big on process

The teams and clients I’ve worked with know that I deliver consistently great work every time. And I accomplish this by understanding the design process inside and out and actively adapting it to project, client, and stakeholder needs.

A collaborative mindset

On a daily basis, I collaborate cross-functionally with stakeholders, developers, designers, data analysts, and leadership. I am known for refining processes and enhancing collaboration between teams. As a design lead, I take pride in providing guidance and mentorship to junior designers, helping them grow and succeed.

UX skill sets

Figma | Adobe XD | Sketch | InVision | Unity | Adobe Creative Suite | HTML/CSS | Agile | Scrum | Design Thinking

Discovery

Requirements gathering

Competitive & best practices analysis

Content evaluation

Design pattern analysis

User research

User interviews

Heuristic evaluation

Ideation

Information architecture

Experience & site mapping

User journeys & flows

Storyboarding

Content strategy and organization

Site navigation

Design

Lofi / Hifi wireframes

Visual design

Interaction design

Pattern libraries

Mood boards

3D Modeling

Prototyping

Figma / Adobe XD clickable prototyping

inVision prototyping

HTML/CSS (directional)

Production

Design specifications & redlines

Functional specifications

Web framework specifications

Templates & CMS specifications

Web accessibility specifications

Evaluation

A/B testing and optimization (directional)

Usability testing

WCAG 2.0 accessibility validation

Portfolio

Oracle, Creative Director, 2021 - 2023

Developer Web Design System
As part of the site migration and Developer site rebranding effort, I built a web design system over the course of 6 months consisting of 94 distinct components across 4 responsive breakpoints that work with light or dark pages themes. The above image shows just a portion of the page components designed. I built Heroes, Features, Cards, Columns, Headers, Lists, Tabs, Banners, Testimonials, Mosaic, Logo carousels, Accordions, Paragraph, Gallery, Video, Code, Modals, Navigation, Alerts, Background, and Social components.

Developer site redesign
As the UX Creative Director, I led the design team in a complete redesign of the Oracle Developer site. We redesigned and migrated 175 pages to a newly built design system and CMS.

Developer Personas
I identified and built the personas for the Oracle Developer audience. I interviewed and surveyed dozens of developers and subject matter experts to build out the developer team personas over the course of 3 months.

 

Zillow, Senior UX Designer, 2020 - 2021

Zillow Rental Manger marketing site
I designed the marketing web presence for Zillow’s Rental Manager suite of services for landlords and renters. I designed the microsite information architecture, the homepage, category pages, and detail pages while laying the design groundwork for a new CMS system.

See it live

Zillow marketing web design system
I designed the Zillow web marketing design system that paired with a new Wordpress CMS allowing for rapid construction of web marketing pages across the Zillow organization. I also migrated the existing design system to Figma, built training material, and ran training sessions allowing for greater collaboration across disciplines resulting in quicker page builds.

Zillow “What Moved Us” year-in-review site
As part of a small team, I helped with the page layout, information architecture, asset mastering, and performance evaluation for the Zillow “What Moved Us” year-in-review site.

See it live

 
 

Wunderman Thompson, Senior UX Designer, 2016 - 2019

Xbox - Homepage and navigation Client: MicrosoftFor 3 years, I designed, maintained, and updated the user experience across the Xbox marketing site. Including the homepage, navigation, the category pages, and the templatized product marketing pages.…

Xbox - Homepage and navigation
Client: Microsoft

For 3 years, I designed, maintained, and updated the user experience across the Xbox marketing site. Including the homepage, navigation, the category pages, and the templatized product marketing pages.

See the project summary

See it live

Xbox Game Pass product marketing pages Client: MicrosoftI designed new product marketing pages for Xbox Game Pass and Xbox Game Pass for PC, defined the commerce experience, and integrated the new experience into the existing site structure.Read the…

Xbox Game Pass product marketing pages
Client: Microsoft

I designed new product marketing pages for Xbox Game Pass and Xbox Game Pass for PC, defined the commerce experience, and integrated the new experience into the existing site structure.

Read the case study

See it live

Xbox community page Client: MicrosoftI designed the community hub that acted as a centerpiece for returning site visitors. It was designed to show all of the different ways to engage with the brand. It landed the latest news & updates, popular s…

Xbox community page
Client: Microsoft

I designed the community hub that acted as a centerpiece for returning site visitors. It was designed to show all of the different ways to engage with the brand. It landed the latest news & updates, popular streamers, and upcoming events. And it provided avenues to dive deeper with dev stories, forums, support channels, and social channels.

See it live

Xbox One X product marketing page Client: MicrosoftFor the launch of the new console, I designed the Xbox One X product marketing page.See it live

Xbox One X product marketing page
Client: Microsoft

For the launch of the new console, I designed the Xbox One X product marketing page.

See it live

Xbox - Help me choose tool Client: MicrosoftI designed a tool to help people choose the right console, games, and accessories personalized to their needs.Ready the case studySee it live

Xbox - Help me choose tool
Client: Microsoft

I designed a tool to help people choose the right console, games, and accessories personalized to their needs.

Ready the case study

Xbox games catalog product listing page Client: MicrosoftI designed the product listing pages for the Xbox games catalog focusing on filtration controls and results refinement.See it live

Xbox games catalog product listing page
Client: Microsoft

I designed the product listing pages for the Xbox games catalog focusing on filtration controls and results refinement.

See it live

 
Xbox Year in Review 2018 Client: MicrosoftI concepted, designed, and specced the Xbox Year in Review experience for 2018.See the project summary

Xbox Year in Review 2018
Client: Microsoft

I concepted, designed, and specced the Xbox Year in Review experience for 2018.

See the project summary

Minecraft.net redesign Client: MicrosoftI overhauled the site architecture for Minecraft.net redesigning the navigation structure adding new products, features, and functionality.See it live

Minecraft.net redesign
Client: Microsoft

I overhauled the site architecture for Minecraft.net redesigning the navigation structure adding new products, features, and functionality.

See it live

Minecraft Education Edition content refresh Client: MicrosoftMy team updated the Minecraft Education Edition site to better communicate with educators and parents.See it live

Minecraft Education Edition content refresh
Client: Microsoft

My team updated the Minecraft Education Edition site to better communicate with educators and parents.

See it live

Mixer information architecture and product marketing pages Client: MicrosoftI designed the information architecture, product marketing pages, feature pages, and provided future direction for integrating new marketing content into Mixer.com.See the p…

Mixer information architecture and product marketing pages
Client: Microsoft

I designed the information architecture, product marketing pages, feature pages, and provided future direction for integrating new marketing content into Mixer.com.

See the project summary

Goalkeepers annual event site Client: Bill & Melinda Gates FoundationI worked with the Gates Foundation to design a site for their annual Goalkeepers event and digital report.See the project summarySee it live

Goalkeepers annual event site
Client: Bill & Melinda Gates Foundation

I worked with the Gates Foundation to design a site for their annual Goalkeepers event and digital report.

See the project summary

See it live

Lenovo Smarter Technology for All brand campaign microsite Client: LenovoWorking with Lenovo, I designed the Smarter Technology for All brand campaign Microsite, exploring the limits of interactive storytelling on the web.See it live

Lenovo Smarter Technology for All brand campaign microsite
Client: Lenovo

Working with Lenovo, I designed the Smarter Technology for All brand campaign Microsite, exploring the limits of interactive storytelling on the web.

See it live

T-Mobile Money new user sign up
Client: T-Mobile

I designed the new user sign up flow for the T-Mobile money app.

 

Quick resume

Experience

Creative Director
Oracle
2021 - 2023

Senior UX Architect
Zillow
2020 - 2021

Senior UX Architect
Wunderman Thompson (Formerly: POSSIBLE)
2016 - 2019

UX Architect
Avanade
2015 - 2016

UX Designer
Sologic
2013 - 2014

Part time QA & tech support
Various (See LinkedIn)
2003 - 2010

Internships

Product Development Intern
Earthbongo
Summer 2012

Policy Analyst Capstone Intern
U.S. Environmental Protection Agency
Summer 2011

UX Design Intern
UW: Transportation Services
Summer 2011

Technology Development Intern
Central Himalayan Rural Action Group
Fall/Winter 2010

Education

University of Washington
Major: Environmental Studies
2006 - 2012

Highline Community College
Major: Graphic Design
2003 - 2006